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Nutrire

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  • About  

    Our Story

    Nutrire, meaning "to nourish" in Italian, was created with one goal in mind: to provide the highest standard of nourishment so both you and your hair can truly thrive. Partnering with expert estheticians, trichologists, and hairstylists, we’ve infused decades of knowledge to revolutionize scalp and hair care from the inside out. We believe you shouldn’t have to choose between indulgence and results. Our mission is to seamlessly blend luxury with clinical precision, crafting a skin-forward, sensorial experience that’s scientifically proven to deeply nourish every strand. Nutrire is where health meets beauty, allowing your hair to flourish like never before.

    Our PROCESS

    Using the expertise of our estheticians, trichologists and hairstylists, our goal is to create products that intelligently nurture your hair. Alongside these specialists and scientists, we identify and incorporate potent ingredients into our formulas, ensuring the most effective and luxurious care.

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    Our SCIENCE

    Nutrire is a brand deeply rooted in the science of haircare and a commitment to achieving unparalleled results. Taking inspiration from the American Dermatological Association's classification of skin types, we identify the precise nourishment required for the healthiest scalp. With this foundation, we then focus on strand care, evaluating needs based on strand density and level of damage, ensuring a holistic approach to achieving unparalleled hair health. We then carefully curate formulas infused with powerful clinical actives, each element selected with intent and crafted to be both highly effective and gentle, so your hair experiences transformative and clinically proven results with the highest level of care.

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    Our PRODUCTS

    Packed with powerful active ingredients selected for their efficacy, our formulas are designed to help you achieve a nourished scalp and healthy strands, delivering your best-ever hair.

    Our serums nourish your scalp and hair weightlessly and leave no trace. Our shampoos transform from a pearlescent liquid to a gentle foam to cleanse your hair, while our conditioners slip effortlessly through hair, leaving hair soft and full of shine and radiance. They also feature our unique signature scent, a considered blend of herbaceous notes and woody undertones.

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    Our PACKAGING

     We designed every aspect of using our products to feel luxurious. Our shampoos and conditioners are flexible and tactile with sphere-shaped caps that twist to dispense the perfect amount of product. Our serums come in unique recyclable bottles, color-coded for easy distinction between day and night products.

     

    We create products you’d be proud to have in your bathroom – products that not only do good but look beautiful too.

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    Our COMMITMENT

    Our formulas were developed to be kind to you, your hair and scalp, the environment and animals. Each formula is dermatologist-tested and always formulated without sulfates (SLS and SLES), parabens, phthalates, formaldehyde and other ingredients that can be harmful to health, scalp and hair. Further, all products are vegan, Leaping Bunny Certified, and produced using clean and sustainable ingredients.

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    Our Process
    Our Science
    Our Products
    Our Packaging
    Our Commitment